THE NEW RULES OF MARKETING AND PR: HOW TO USE NEWS RELEASES, BLOGS, PODCASTING, VIRAL MARKETING AND ONLINE MEDIA TO REACH BUYERS DIRECTLY. A hardcover book written by David Meerman Scott, published by John Wiley & Sons

Essential Stats

• Pages: 304
• Published: Tuesday 12th June 2007
• Dimensions: 22cm tall, 15cm wide, 3cm thick
• Weight: 323 grams
• Dewey Decimal Number: 658.872
• ISBN: 0470113456
• RRP: £15.99
• Availability at Amazon UK:
  • 35 new books from £7.71
  • 11 used books from £7.00

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Cover

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Tags

• General
• E-business
• General AAS
• General AAS
• General AAS
• Amazon
• English
• Hardcover
• Regular Size

Reviews

This books explores various forms of online marketing possibilities in good detail. Many case examples give an insight into the online marketing of different business types, from small and local to big and global companies. The best part, however, is the final section with hands-on tips on online marketing implementation and links to many online information sources. Definately a good starting point for anyone interesting in going into online marketing!

If I get one good idea from each book I read, I'm quite happy.

This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.

This book is probably good for newbies to online (and social) media (i.e. they who don't know what a blog is), but I certainly cannot recommend it for "advanced users".

For the former it's a nice kickstart, for the latter it's merely an overview of what you already know and hence a waste of precious time.

this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!

Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.

My business targets pre-start ups, new businesses and established businesses and I have found this book extremely helpful in its extensive detail about the ever-increasing opportunities for companies to promote themselves online. If you have a limited marketing budget this book will give you lots of ideas which can be implemented at a manageable cost. As a marketing strategist who always insists on goal setting and target audience definition as a starting point for any business or business project, I particularly liked Section III, which deals with establishing organisational goals and identifying buyer personae for products and/or services. An excellent resource which is very relevant to the modern world of online marketing.

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