SEARCH ENGINE OPTIMIZATION: AN HOUR A DAY. A paperback book written by Jennifer Grappone, published by John Wiley & Sons

Essential Stats

• Pages: 336
• Published: Tuesday 13th June 2006
• Dimensions: 24cm tall, 19cm wide, 2cm thick
• Weight: 440 grams
• Dewey Decimal Number: 025.04
• ISBN: 0471787531
• RRP: £19.99
• Availability at Amazon UK:
  • 8 new books from £4.07
  • 8 used books from £8.00

Search Engine Optimization: An Hour a Day Cover

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Tags

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• General AAS
• General
• General AAS
• General AAS
• English
• Paperback
• Regular Size

Reviews

I run a small website and SEO has always been on my list of things to do yet I could never find enough motivation to sit down and actually find out what the whole fuss is about and how to go about being a part of it. This book certainly sorted this out for me once and for all. It's very much like a user-friendly textbook (and one does not come across these very often) which takes you step by step through all the stages of implementing a successful SEO. It's very suitable for people like myself running a small internet business on top of normal 9-5, but it will be equally appropriate for a medium-sized company or a large organization. What I liked the most is the fact that the authors made an effort and broke this seemingly impossible for one person task into small managable chunks or hours and if you just do one bit at a time you know that in the end you're going to achieve what you set out to achieve. Highly recommended and probably one of the best on the market.

This book excellent! I am working on my website and this book has been everything I needed in order to make it happen!
Thank you

I have been optimising sites for search (with a reasonable degree of success) as part of my occupation as a web developer for nearly four years now. At the time of writing, my site is #1 and #2 (out of more than 8.5 million) in Google for my chosen keyword term. Upon reading this book, I learned how to turn the "basic optimisation" that I do well, into a much more professional optimisation service suitable to be presented to (potential) clients. I own 8 SEO books. If you're starting out, "Search Engine Optimization for Dummies" is a good place to start but I have learned more useful stuff from this book than from the other 7 combined.

A cracking introduction to Search Engine Optimisation (or Search Engine Marketing as they would prefer to call it!) Runs through the basics at a very easy pace (slightly slow, but at least it ensures that you've covered all the basics). Lots of practical exercises. For me, as a website designer, it confirmed a lot of suspicions I'd always had, and added some new ideas, but most importantly it gave me a focus for structuring my thinking; so even if you've been around in the web world for a bit it's a definite good buy.

I found this a very interesting and focused book. The authors have a very direct and informative style. I enjoyed reading the book and I believe it will be very useful in my SEO campaign. The 'hour a day' really helps to keep the newbie on the right lines when planning a SEO campaign.

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